WSJ: Apple to launch a new high-end and low-end iPhone in September

Wall Street Journal has just confirmed that Apple will launch two new iPhones in September.

The report claims that according to their sources, Apple will launch a new high-end iPhone, which is dubbed iPhone 5S, and a new low-end iPhone, dubbed iPhone 5C in September.

From WSJ:

Apple has asked assembler Hon Hai Precision Industry Co. to begin shipping both a new high-end and low-end iPhone in early September, people familiar with the matter said.

The shipping plans suggest that two new iPhone models could be launched as soon as next month, pointing to a strategy shift as Apple attempts to regain its momentum in the smartphone market. The company hasn’t previously announced different iPhone models around the same time.

The report notes that mass production of components for iPhone 5S with metal casing and the lower-cost iPhone started in June.

Apple is widely expected to unveil iPhone 5S and iPhone 5C at a media event on September 10. WSJ however isn’t sure if Apple will launch both iPhones on the same day.

If we go by previous release schedules, Apple should launch the new iPhones on September 20.