fredag den 23. august 2013

Surprise: iPhone people like their phones more than Android people like their phones

Consumer Intelligence Research Partners (CIRP) surveyed an untold number of people between July of last year of June of this year and they’ve made quite a startling discovery. Roughly 81% of existing iPhone owners purchased a new new iPhone during those 12 months, whereas only 68% of Android owners bought a new Android phone.
Let’s think about why this is obvious. Most Android users buy an Android phone because it’s cheaper than the iPhone. So they get an Android phone, probably one that’s either $99 or free on a two year contract, find out it’s junk, and then swear that they’ll never buy another Android phone again, so they go ahead and buy an iPhone.

And as for iPhone people buying more iPhones, well of course, if you spend tens of dollars, maybe even hundreds of dollars on apps and content for you iOS device, why would you “throw it away” to get an Android phone?

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